A private members’ club for owners, founders and senior executives. We study how leaders behave under pressure, in elite sport and in business, and members use that evidence to see where their own business could break.
643 findings from 58 leaders who have performed under pressure. Every quote is checked word for word against the transcript.
“I think I failed as a leader sometimes where I didn’t step up and call some of those people out”
Al Charron, former Canada captain, four Rugby World Cups
Everything a member reads on the platform traces back to something a leader actually said. This is how it is made.
Long interviews on our podcast and talks at our lunches, with leaders who have performed under real pressure.
47 podcast episodes, all coded
Each transcript is read line by line and coded against a fixed codebook: what happened, how serious it was, and the exact words used.
Severity rated from 1 to 3
Every quote is checked word for word against the full transcript before it goes live.
643 findings, every quote checked
Each finding is tied to one of eight patterns that show how organisations break under pressure.
58 leaders, 8 patterns
The same eight patterns keep returning, in dressing rooms and in boardrooms. Each ring shows how many of the 58 leaders in our evidence faced that pattern.
Nobody is ready to step in.
If one person leaves or one contract ends, the business loses capability or revenue overnight.
The bar is slipping, and nobody decided it should.
Results can look fine while quality slips underneath, so the problem shows up late and costs more to fix.
Everything runs through you.
The business can only move as fast as that person, and it stalls when they are busy, ill or away.
You are carrying more than you can see.
Decisions slow down and standards slip, and the strain often shows only when something gives.
Trust that holds in calm times and cracks under change.
It holds while things are stable, but new people or a change of direction can break it quickly.
Hard things get put off until they cost more.
Problems come back in a different form, and each delay makes them more expensive to deal with.
The story you tell yourself hides the problem.
Problems grow quietly because the story feels true, until they are too big to explain away.
Plan A has always worked, so there is no Plan B.
When the one route fails there is nothing ready to replace it, and recovery takes far longer.
Members take the Leadership Stress Test to find out which of the eight apply to their business, and get a 90-day plan to deal with them.
The evidence, applied to your own business, and a place in the rooms where it is gathered.
Find out where your business could break under pressure, and how it compares with the leaders in our evidence.
Bring a decision to the TBE Intelligence Engine, a structured intelligence retrieval system built from our verified evidence. It retrieves the findings that bear on your question and answers with what the leaders actually said, read against your own profile.
Tell us once what you need and what you can offer. Every morning we check you against new members and guests, both ways, and nothing is shared until you and they agree. You can also search the network yourself and have an answer in about a minute.
Lunches of around 60 senior leaders, with a speaker who has led under pressure. Members pay less, can see who is in the room before they arrive, and get suggestions on who to meet and why.
Around 60 senior leaders and a speaker who has led under pressure. Guests answer a few questions before they arrive, and what the speaker says is coded into the evidence afterwards.
Members book at the member rate on the platform.
2003 Rugby World Cup winner and former England captain
This lunch is sold out.
Retired U.S. Army Brigadier General
Tickets €125. Members €85.
The evidence starts here: long conversations with people who have led at the highest level of sport and business, about what pressure did to them and to their teams. Every episode is coded.
Latest episode
The operators and athletes who built The Business End, where elite sport meets executive performance.
Liam Mooney is the Founder and Managing Partner of The Business End, a leadership intelligence platform that applies elite sport methodology to executive performance. He also founded Blue Pencil Legal in 2002, the leading independent legal search firm for the Offshore and Middle East markets, and has built and led businesses across the UK, Monaco, Dubai and Guernsey.
A Cambridge MA and Solicitor of England and Wales, Liam is a former professional rugby player who represented Ireland A, the Barbarians, London Irish, Exeter Chiefs and Cambridge University.
Justin M. Fitzpatrick is the Managing Partner and Founder of The Business End, a leadership intelligence platform exploring performance, leadership, and decision-making under pressure through the lens of elite sport and business.
A former Ireland rugby international with 26 caps and a European Cup winner with Ulster, he also played professionally for London Irish and Castres Olympique. He has built and led high-performance programmes, teams, and businesses across the UK, Europe, and North America.
Senior operators on the rooms, the people, and the intelligence behind them.
I signed up to The Business End expecting a good look at high performance in sport and business, with its shared mindset, habits and skills that drive success in both, plus a chance to network over decent food and company. It’s all that, and more. The members-only Intelligence Centre adds real depth, with useful decision-making tools, speaker analysis, and genuine engagement with others keen to learn and share.
My third Business End Live — and they’ve gotten better each time. Venue, food, drink, attendees, all top drawer. Martin Johnson was brilliant: insightful, with incredible stories and anecdotes laced with genuine leadership gems.
I see this as a truly unique proposition. What makes it especially valuable is the way it enables meaningful networking ahead of an event. Rather than simply attending a business lunch and hoping for useful conversations, you arrive with greater purpose, stronger connections, and clearer opportunities. It transforms a good business lunch into something much more strategic and productive.
The Intelligence Terminal is where members read the evidence, take the Stress Test, put questions to the TBE Intelligence Engine and arrange introductions.
Sign in with your email address and a one-time code. There is no password to remember.
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